NINTENDO
OBJECTIVE:
UNITE COMMUNITIES
THE BRIEF:
FRIENDS OF NINTENDO NEED
AN IDENTITY
Nintendo have a team of die-hard influencer fans who use their platforms to share their love for the brand. With exclusive offers, events and screenings, this team needed a brand.
THE INSIGHT:
If there’s one thing the Nintendo community are all passionate about and driven by, it’s nostalgia, with fans (even the passive ones) constantly revisiting ‘retro’ games from their childhood. This is something that all members of their influencer community, no matter which game or niche they create content for, will share.
THE STRATEGY:
The visual identity needed to tap into this nostalgia by using legacy Nintendo IP, but also create a sense and feeling of family. Of belonging. Of being part of a legacy..
MY ROLE : DESIGN STRATEGY | BRANDING
THE SOLUTION:
AN ICON FOR AN ICON
Every family needs a family crest. So we turned to the classic, while mixing in Nintendo’s two most legendary worlds of Mario and Zelda
