THE brief:
a new evp for a new vision 🍻
ABI. We know who they are - home to favourites: Stella, Bud, Corona, Camden. But post-pandemic, 2020/2021 and a whole host of new hires, there wasn’t a clear vision of who they were internally. With a legacy EVP of Challenge Accepted that no longer felt tonally right or inclusive, and a new corporate brand around the corner, they needed a refresh. To something that encapsulated who they were now and where they were going.
ART DIRECTION BRANDING DESIGN IDEATION CAMPAIGN STRATEGY ART DIRECTION BRANDING DESIGN IDEATION
THE SOLUTION:
cheers to
dreaming big
We dream big for a future with more cheers. That was the business's mission statement. And the ones that were going to get them there? Their people. Their people who needed to be inspired by the work that they do. Who didn't need a cut throat environment, but needed to feel like a team that celebrates the wins the losses and everything in between. Who make a difference, lift each other up and have fun doing so.