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THE BRIEF:
create a STAND OUT visual identity 👀
Airbus wanted our help to shift the dial on their approach to attracting female talent. To recruit more female talent into their teams, and show that they are committed to closing the gap in the aviation industry.
*SPEC WORK
DESIGN ART DIRECTION BRANDING DESIGN ART DIRECTION BRANDING DESIGN ART DIRECTION BRANDING
THE SOLUTION:
the skygap
A campaign that not only shows we know there are disparities within the industry, but highlights the moves that Airbus are making to close it. With bold gradients aligned to each pillar of change, a dynamic logo system and a structured typography layout, our visual identity was striking and bold without clutter or distraction.
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