EE
OBJECTIVE:
TELL STORIEs
RECRUIT TALENT
THE BRIEF:
show retail is alive and kicking 📱
Recruitment into EE retail stores was struggling. With high levels of attrition and a reduced number of applications coming in, EE desperately needed more top tier talent on the team, who wanted to stay on the team.
THE INSIGHT:
The high street's dead. Retail is a go-nowhere career. Tech is too complicated. All of these misconceptions are stopping people from applying to EE.
THE STRATEGY:
We knew this is the exact opposite of the experience the team had there, with many colleagues sharing that it is a wonderfully supportive, vibrant place full of energy, excitement and potential. We needed to hero this community, showing their authentic experiences.
MY ROLE : STRATEGY | CREATIVE | BRANDING | LEADERSHIP | PRODUCTION
Working at EE is a feeling like no other. Using relatable, feel-good scenarios tied to real stories, we will show people exactly how EE's unique offering can make you feel. Every. Single. Day.
The core of the campaign existed on telling stories. Real stories from real people within the EE community. We identified team members who aligned with the core truth that EE retail is a great place to work. We heard their stories about how they felt, about which parts of EE they most resonated with (whether that was team work or flexible working or inclusivity) and we worked together to create visual metaphors for what that feeling was like.
Our EE community then became the heart of our campaign. With short videos VOd by Kevin Bacon, hero imagery and longer form storytelling content on the website our people’s authentic voices were shared across the whole campaign from start to finish.
THE SOLUTION:
THAT EE FEELING
