THE BRIEF:
KEEP DISCOVERING THE COSMOS 💫
1 year after Discover the Cosmos. We’ve got talkability. Excitement. Momentum. But Airbus’s exciting work is still often only visible to a narrow, often specialised audience. How can we break even further out of the boundaries of recruitment channels and show we’re as exciting a place to work as Facebook and Google.
*SPEC WORK
ART DIRECTION BRANDING DESIGN IDEATION CAMPAIGN STRATEGY ART DIRECTION BRANDING DESIGN IDEATION
SOLUTION #1:
airbus goes
to mars
With a simple shared love, we had the perfect partner in mind. Mars. Because, what’s more accessible than chocolate? Tapping into the social sensation of freeze-dried sweets we’d partner with Mars to create a limited edition freeze dried chocolate bar with astronaut-approved packaging and proceeds that are donated to fund STEM scholarships
SOLUTION #2:
airbus x harry specters
34% of autistic young adults study a STEM subject, but only 22% of people with autism are currently in any form of employment. This is a huge talent pool we want to be supporting. We would start our mission with a partnership with Harry Specters, an autism-supportive chocolate making company whose mission is to empower autistic adults. Creating limited edition freeze dried chocolate bites (astronaut approved) to raise awareness of our work in space, and proceeds going to STEAM scholarships to support those with autism.