THE BRIEF:
show the world airbus is more than PLANES ✈️
Airbus. A brand that's known for getting you to the beach safely. Not known as a brand that can get you so much further. Boasting a major Space & Defence team, Airbus needed help raising awareness about the variety of work they do: so the best and brightest talent come knocking at their doors.
ART DIRECTION BRANDING DESIGN IDEATION CAMPAIGN STRATEGY ART DIRECTION BRANDING DESIGN IDEATION
THE SOLUTION:
discover
the cosmos
First, we educated about Airbus' work in the Space game with our integrated campaign: DISCOVER THE COSMOS. A recruitment campaign, ambassador endorsement, stunning film content and paid social activity spread the message that Airbus = Space.
Then, partnering with Bottletop, we broke out from the walls of recruitment channels and created a limited edition #TOGETHERBAND. Made from Space Honeycomb, the band challenged preconceptions about Airbus, while social and influencer content from Astronaut Nicole Stott educated about a career in Space.
