THE BRIEF:
RECRUIT MORE PLAYERS INTO TEAM PRET ☕️
With more Prets than pigeons in London, they need a solid team. A big team. A reliable team. But our candidates aren’t traditionally sitting scrolling on LinkedIn searching for new roles - so Pret needed our help to reach their potential team mates in a different way.
*SPEC WORK
ART DIRECTION BRANDING DESIGN IDEATION CAMPAIGN STRATEGY ART DIRECTION BRANDING DESIGN IDEATION
THE SOLUTION:
talent too good
to go to waste
Too good to go. The app on a mission fighting waste. As an existing partner serving up mystery bags, Pret knows there’s no point wasting something that’s perfectly good.
But what if we could offer something else up at closing time too? Speaking to an audience who are heading home at the end of the day, feeling deflated, demotivated or just wanting to try something new, we’ll use the platform and our packaging to show off the job roles we have on offer and give users everything they need to know to apply.
