THE BRIEF:
HELP CELEBRATE 150 ketchup covered years 🍅
Heinz ketchup has been transforming our plates for 150 years. To continue being the brand of choice for another 150, how can we convince people that their favourite foods can ONLY be enjoyed with a dollop of Heinz? That it's the main event, not an afterthought?
*D&AD NEW BLOOD ENTRY
ART DIRECTION BRANDING DESIGN IDEATION CAMPAIGN STRATEGY ART DIRECTION BRANDING DESIGN IDEATION
THE SOLUTION:
put ketchup back in its rightful place
Thanks to UberEats and Deliveroo it’s never been easier to get the foods we’re craving. But there’s a problem - our favourite red sauce is just being chucked in the bag as a freebie, an extra. After 150 years, we think it deserves more respect than that.
Enter: Heinz Home Delivery. A food delivery service that puts Heinz first with 3 simple steps. Choose your sauce, choose your side, answer the door. Whether you’re wanting something classic (the OG glass bottle), something for the kiddies or something with a little bit of spice, select your ketchup of choice first, then decide on what you want to accompany it - burger? Fries? Chicken nuggets?
